The Mach E Take Over

Ford asked us to develop a campaign to launch the New Mustang Mach-E in Madrid using the concept Watch Me. So we drove to 38 different charging stations and took pictures of the car being charged there. After that, we uploaded all those pictures into 5 different charging stations apps. By doing that we snucked into spaces where advertising is not allowed and impacted our target audience by making the car seen everywhere.